http://www.cnn.com/2008/CRIME/12/09/monkey.smuggling/index.html
Woman "pregnant" with Monkey is convicted:
This misleading headline is just another example of how journalists trick people into reading their stories. The woman mentioned was not pregnant with a monkey (I thought maybe there was some type of illegal transplant deal going on) but instead hid a monkey under her shirt and tried to smuggle it. There are a million other ways to say this - "Woman caught smuggling rare monkey out of Thailand" or something like that. That way, the reader knows what they are going to read about. These mystery headlines only lead to dissappointment.
AOL is the main culprit of it, as I've had too many experiences where I read an interesting headline, and the story following has nothing to do with it. I imagine there must be other people out there who feel tricked after clicking a seemingly interesting headline, only to find a boring story at its end. Still, this highlights the daunting task we as journalists have: keeping people interested. I personally think it is a cop-out to use the headline to say something that may not really be what the article is about. This pulls the readers in, for sure, but in the end what has the journalist achieved? They got people to waste a couple of seconds reading their headline and the first paragraph of their article before realizing the truth: the article really isn't that interesting.
I personally try to find more interesting article topics to write about so that I don't bore myself, let alone others. As for my headlines, I'm a fan of the creative and catchy ones, but sometimes it is more important to alert readers to what you wrote about, specifically if your article is more serious. The article is immediately read as a joke when the headline is treated as one. In the case of this monkey article, I tried to read it as someone who would find this topic vitally intersting, and realized that if I were overly-concerned with illegal animal smuggling into the United States or something like that, I wouldn't even read this article, thinking it was about something else.
In short, with headlines you should be less confusing, more informative. Either way you can still be creative.
Wednesday, December 10, 2008
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